FAQ

We are a B to B Vertical Saas (software as a service) company which means that we focus on digital solutions for a very specific industry. In this case it’s the beverage industry. Positiive is the name of the native application that runs on Apple iPad devices. Sales consultants use this as a tool to drive sales when presenting to on-premise and off-premise customers

No, we are primarily for businesses that have sales teams in the field. Brokers, importers, suppliers, wholesalers and distributors are our primary customers.

No, some think of us as sales engagement or sales enablement. We like to think of ourselves as sales empowerment. We help execute sales for teams, period. It’s no secret that CRM’s are slow inaccurate, bulky and fail miserably. In-fact some studies have shown CRM failure rates to be as high as 88%. We take a different approach. Instead of trying to dazzle our customers with endless amounts of data, we try to appeal to the human element because we know buyers deserve an amazing experience that appeals to .

Technology has radically altered the practice of selling. Consumer behavior has also evolved over time because of technology and marketing. Buyers can now browse the internet and decide for themselves which products they are interested in and when it comes to beverages, product quality is not always the differentiating factor. Buyers now own the conversation. . Today’s buyers deserve an incredible sales experience… one that's sincere, and relevant to their needs so it’s essential for us to take a personalized approach

Positiive is a acronym. Present Organized Sales Initiatives Through Immersive Intuitive Visual Experiences.

Consolidation amongst wholesalers and suppliers meant taking on more products. Subsequently sales reps are bombarded with more product information, marketing, and support data than ever. There was a need to create a convenient and efficient method for dealing with the chaos. Unfortunately, until now, there was no one tool that could do the job efficiently.

When we say “built by sales reps, for sales reps”, we mean it. An engineer by trade, the founder worked at IBM for many years until changing careers and entering into the world of wine and spirits sales. Immediately, the glaring inefficiency of the system was evident. The founder quickly realized that the beverage sales industry was very much behind in its digital maturity, so he decided to do something about it.

Sales reps can only use Apple iPad’s as their presentation device. They will need to download the application from the Apple app store and then register with Positive.io to begin using it. We decided on iPads because the screens on mobile phones are just too small.

Websites are one-size-fits all generic products that attempt to speak to the world, from Zimbabwe to Bali. We take a more personal and local approach. The retailer in Scarsdale or the restaurateur in Montauk is more concerned with product details that affect them on a more localized level. Local promotions, local advertising, local support dollars etc… Our application offers that personalized, localized experience.

Our backend admin system allows for marketing managers, sales managers and anyone with permissions to upload virtually any document, image, spread sheet or video to our database. Sales consultants then access this collateral fast to present to their customers out in the field.

We like to say “so easy an 80 year old can use it “. But seriously, we get a lot of people comment that it’s simple and easy to use. Simplicity was our focus right from the start however simplicity can be very complex. We spent hundreds of hours in development trying to make it as simple and intuitive as possible.

We are currently in the beta stage, which means we are testing it out for bugs and kinks. It can only be used in New York State for now. We are however in the process of scaling it out for the entire nation. An international version will not be available till 2024.

Absolutely, any organization that has sales consultants on the field can use our application no matter the size. Competition is fierce and the reality is that there is an unrelenting onslaught software and technology that devouring the world. So, for distributors and suppliers, this uncompromising pressure brought on my technology is going to force us to either adapt or be irrelevant and the sales force that excels in the next decade will either learn to navigate these new realties or cease to exist.

Sales is undeniably difficult but it’s exceedingly harder when you walk in empty handed. If you have a sample, fantastic. The problem is many times we don’t have samples. So, what’s the next best thing? An interactive digital visual presentation.

Our application is meant to be presented visually with a combination of text and rich graphics. Not because graphics are cute or fun, but because graphical presentations can communicate more efficiently and more comprehensively than text alone. It’s not just pretty pictures. It’s information that the eyes can take in quickly. People buy with their eyes and that’s never going to change.